Sunday, 1 March 2015

BeiNG BrAiD...

Introducing da braidy bunch. Plait it, twist it, wrap it..French style, fish tail, fluffed, slicked, scrunched, righty tighty, left n loosey. All in for one or as many as a ton. Be Daring. Be Braid.

LooKiN' FoR A DrEaM On A MeAN MaCHiNE...

shot by: Daniella Rech for Russh 
model: Abbey Lee Kershaw
source: pedestrian TV

Friday, 25 July 2014

MiNiMaLE AniMaLE - PoiNT DuMe

On the flip side of all those summer associations: ice creamy pastel shades, tropical flowers, fresh fruits - to name a few, there is Minimale Animale. An LA based swim and beachwear label with a 2 worded self-imposed brand identity of 'GET WET'. 

No frills, this is bold colours, minimal cuts..(not for the faint hearted) strong and texturised - sex on the beach - in a very literal way. If you can't guess the film that's inspired this may as well go home now. Because no ones gonna get in this girl's wave.. I mean way. 

Friday, 4 July 2014


For Lemons & Love & Lemons Summer 14. Get it whilst its hot.